Hot to Watch is sponsored by Laguna Beach’s most fashionable hair salon, Vogue Salon.
Today her goal is to help other women find the pieces they adore, as well as be successful entrepreneurs on the side themselves. To turn that vision into reality, Case teamed up with her best friend Melyssa Johnson and launched a full-service online consignment store show case (intentional lower case spelling).
Being very passionate about luxury and urban basics, they try to bring them to others at a lower price. Priced at 30-70 percent lower than the original retail price, show case offers high-end, new-to-gently-worn designer apparel and accessories, as well as virtual and in-person styling, closet organization and closet design services, referred to as Closet Magic.
“Styling, fashion and consignment go hand-in-hand with closets and with our combined experience in organization and closet design,” said Case. “We saw this as a great opportunity to help people not only make money on items they’re ready to consign, we could help consumers de-clutter, de-stress and create a positive space and peace within.”
Luckily for clients, Case also comes from an interior design background, and fits this role better than anybody else. After receiving two undergraduate degrees from USC and FIDM, and an MBA from Pepperdine, she worked on special projects for South Coast Plaza, the Segerstrom Center for the Arts and traveled the world for a decade designing luxury home interiors in places like Dubai, Indonesia, Egypt and Turkey. Designing high-level executives’ spaces, Case, in an essence, also ended up being their stylists. That’s when she also fell for the sensory-overload at local bazaars, mining each for one-of-a-kind finds, scooping up everything from wooden rings in Bali to patterned tunics in Istanbul, setting up the stage for her own store.
They have a vivid idea that consigning should be a stress-free experience, so they take care of the entire process from complimentary item pickup (for those living in Los Angeles, Orange or San Diego counties), photography, postings, promotions, sales and shipment.
“We are playful, creative, casual, love to produce lookbooks and use creative terminology,” said Case. “Having challenging consigning experiences ourselves in the past, we have empathy for consignors who are afraid or embarrassed to see if their items are good enough to consign.”
While both Case and Johnson both work full-time jobs in different county’s, aside from show case, they see their store grow organically, and plan to expand it to menswear and home goods, and possibly open a store front.
“We communicate every day via phone, text, FaceTime, and we come together on weekends and as much as we can!” said Case. “We thrive working with each other, each sale or idea motivates us that much more. We know our business will take off. We keep each other in check every day!”